SoundByte
The most loved, most hated, and most watched team in football — the Dallas Cowboys do drama better than HBO.
Team Details
- Team Name: Dallas Cowboys
- Established: 1960
- Location: Arlington, Texas
- Home Stadium: AT&T Stadium
- Conference & Division: NFC East
- Championships: 5 Super Bowl titles
- Mascot: Rowdy
- Team Colours: Navy Blue, Silver, and White
- Official Website: dallascowboys.com
Team Identity & Legacy
The Dallas Cowboys aren’t just a football team — they’re a global brand. Nicknamed America’s Team, the Cowboys rose to prominence in the 1970s with legendary coach Tom Landry, quarterback Roger Staubach, and a defence that terrorised opponents. The team has since become synonymous with prime-time football, Super Bowl legacy, and, occasionally, over-the-top expectations.
Their golden era came in the 1990s, with Troy Aikman, Emmitt Smith, and Michael Irvin leading the charge to three Super Bowl titles in four years. Since then, the Cowboys have had more headlines than playoff wins — but they remain one of the NFL’s most valuable and visible franchises.
Stadium Spotlight
AT&T Stadium, affectionately known as Jerry World, is a marvel of modern excess. Opened in 2009 and seating over 100,000 fans, it’s got a retractable roof, a video board the size of Wyoming, and more luxury suites than some cities have buildings.
Love it or loathe it, the stadium reflects Cowboys owner Jerry Jones: bold, brash, and built to impress.
Rivalries & Big Games
The NFC East practically exists to fuel Cowboys rivalries:
- Philadelphia Eagles: Passionate, hostile, and never boring.
- Washington Commanders: A rivalry that’s lasted longer than most sitcoms.
- New York Giants: Historic and often high-stakes.
Plus, throw in regular Thanksgiving games and a national obsession with their win-loss record, and every Cowboys matchup feels like an event.
Fan Culture & Traditions
With fans everywhere from Texas to Tokyo, Cowboys supporters are nothing if not loyal — and loud. Whether it’s the signature star logo, cheerleaders, or decades of national TV exposure, Cowboys fandom is a cultural juggernaut.
Traditions include:
- The annual Thanksgiving Day game
- Iconic silver-and-blue uniforms
- Massive tailgates in the parking lots of AT&T Stadium
- A belief that this year is definitely their year
Did You Know?
The Cowboys have the NFL’s longest streak of consecutive sellouts — home and away — dating back to 2002.
